There is a stereotype — an unfair stereotype — that Westerners cannot cosplay.
In the West, dressing up in costumes has a myriad of meanings — all different. There is a rich and long history of masquerade in European aristocracy, which was centuries later appropriated by the sci-fi expos as “costume contests” with participants dressing up as characters from domestic movies or TV shows. The West gave birth to Halloween, a holiday in which children don typically monster cosplay costumes. Finally, there is cosplay.
“It seems that costumes inspired by anime, manga, video games, light novel, figures and so on have come to be called cosplay in the United States,” says Galbraith. In Japan, however, Galbraith notes that it would be considered cosplay to dress up as Jack Sparrow or a Stormtrooper. Cosplay could even be considered dressing up as a policeman or a nurse. Americans have separated cosplay with earlier costume costume-wearing traditions by East and West — “cosplay” is a Japanese word, so it, for Westerners, encapsulates Japanese popular culture. When the word was re-imported into the West from Japan, it was assumed that the origin was completely Japanese and associated with video games, anime and manga by default.
“In all fairness, I don’t think this is really a misappropriation of the word,” notes Galbraith. Almost no one in the United States used the word cosplay, or probably even knew it, before the arrival of Japanese culture.” Thus, the connection in the minds of Westerners between cosplay and Japanese popular culture is natural and makes sense. What does not make sense is the notion that cosplay is exclusively Japanese or that Japanese cosplayers are intrinsically better at cosplaying than their Western counterparts. It’s not that one is better than the other, they’re just different.
“A lot of times, American cosplayers are just having fun with it, which is fine,” says Patrick Macias, editor of mag Otaku USA. “But in Japan, where the otaku spirit runs deep, I get the sense that you can’t be as casual about your fandom, so there’s a sort of perfectionist streak that runs through the cosplay community there.” That means, far less goofing off, Macias continues, or you don’t really see silliness like dressing up as a giant Death Note book. The Japanese seriousness has even given birth to a chain store dealing in cosplay costumes called Cospa.”
“In America, there’s no dedicated chain of cosplay stores like Cospa where you can walk in and buy professionally made costumes or accessories,” adds Macias. Those who didn’t get a gold star in arts-and-crafts can find the goods they need online. Those that can’t must make their costumes. “So Western fans tend be more DIY and crafty, which I think is good.” These homemade crafts can lead to spectacularly amazing cosplays or amazingly horrid — that’s part of the charm.
“I notice a lot of people tend to focus on cosplayers who have just started out or tend to pick out unflattering photos of Western cosplayers,” says American cosplayer HezaChan, who has been cosplaying for 9 years and has made 30 different costumes. “There are just as many “bad” Japanese cosplayers and unflattering photos of Japanese cosplayers.” And while the number of “bad” cosplayers could very well be the same, the number of bad Western cosplayers is proportionate to the number of bad Japanese ones. The reason for the higher number of bad Western cosplayer pics isn’t necessarily the cosplayers’ fault, but rather, the subculture surrounding it. In Japan, the kamekozo (“camera kids”) act as PR machines for popular cosplayers, creating a grassroots idol culture. Kamekozo typically specialize in the best cosplays and largely focus on female cosplayers. These images are uploaded onto popular cosplay and even otaku news sites.
This Japan-cosplays-better-than-the-West is hardly a sentiment shared by all. “Online I’ve seen literally tons of great cosplays from Westerners!” gushes Watai. “Westerners are much better at cosplaying characters designed with an American or European style than Asians are. They can actually look like the physical embodiment of those characters.” But many game or anime characters exist in a cultural netherworld, being designed out of a hodgepodge of features and motifs, looking “Western” to the Japanese and looking “Japanese” to Westerners. “Japanese cosplayers routinely voice their jealously of Western cosplayers who have features like green eyes or blonde hair — all the things they have to work hard to make a part of their costume, these foreigners were born with!” says Macias. “Meanwhile, Western cosplayers will sometimes don black wigs and contacts to look more ‘Asian.””
For the nearly the past thirty years, anime cosplay has been a conversation between 3D and 2D, between East and West and reality and image. It started out in the West under a different name and was appropriated by the Japanese and then reintroduced back to the West. There is no group of people that is stereotypically “better” at cosplay. And the act itself is deeper than Photoshopped images or cleverly staged stage shows — it offers insight into the very fabric of our cultures, what makes us different and what makes us the same.
http://cosplayerhub.com/2010/08/26/the-secrets-of-buying-good-halloween-costumes/
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